Many web developers ignore the importance of the <TITLE> tag. Though, according to HTML specifications, the use of <TITLE> is mandatory, I have come across many pages on the Internet in which this tag is just not used.

<TITLE> provides us with an opportunity to spell out the content of our pages. It is also used by search engines to index pages. On search sites such as Hotbot, Altavista etc. the title of the web page is displayed as the link.

This tip will show you how to write titles better, or rather, in a more logical manner. I have adopted this style and it has helped me in maintaining my web sites and in search engine optimization.

Decide on the keywords for the page and then build the TITLE tag around them. Make sure you have all the keywords / key phrases in the TITLE tag.